Between dream and design
ETRURIA design began with a dream.
The dream of giving new form and new life to the romance and creativity of the early 1900s that were the genesis of design as we know it today.
A dream that begins where everything was finished, bringing an icon of interior design of that time back into the light, in the time of rapid industrialization of production and mass architecture.
A dream called diamond faceting.
A star of the most important places and projects of the fastpaced twentieth century thanks to its three-dimensionality, the games of light and shadow, the regular geometry and freedom of composition, this small 15 cm element has never been just a covering, but a real design object that can create new trends.
Even today, and in new forms.
The rebirth of the diamond-faceted tile was only the first step. Starting from the standard modern floor and wall coverings, rediscovering romanticism and retro trends, breaking down the concept of two dimensional surfaces to open up new horizons of space, overcoming the common logic of furniture to give
free rein to creativity.
These are the current and future paths for ETRURIA design.
Following an amazing season that saw ETRURIA design as the absolute and unique protagonist in bringing back into production and on the market three architectural icons of the early 1900s, the diamond faceting tile, Art Déco covering frames, and the hexagonal Cementina floor tile, the company
is now launching a new project. In keeping with its original path, in which Tradition, Three-Dimensionality, Colour and Design are the distinctive elements of its ‘Made in Italy’ manufacturing mission, ETRURIA design has created the new collections CONCETTO SPAZIALE and XXS.
In these two collections, experimentation with style through the close and ongoing dialogue between craftsmanship and cutting-edge technology has resulted in the development of both the idea of three-dimensionality and of the cementina tile, placing them firmly into the realm of contemporary architecture,
targeted at the vast world of Hospitality and at a Residential world that is no longer tied to old bathroom and kitchen trends.
